2024 · 0h 18m · Documentary
Genres: Documentary
The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.
Director: Ben Proudfoot
Editor: Tim Johnson, Monica Salazar