Evan Davis decodes the formula that took Apple from suburban Californian garage to global supremacy, telling the story of Steve Jobs's rise, fall and triumphant rise again.
2011 · 0h 49m · Documentary
Genres: Documentary

Broadly considered a brand that inspires fervour and defines cool consumerism, Apple has become one of the biggest corporations in the world, fuelled by game-changing products that tap into modern desires.
Director: Laura Craig Gray, Tristan Quinn
Rated 6.2/10 by 55 viewers